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WHERE WE ARE AND WHERE WE WANT TO BE

ROOTS IS NOW A SEEDLING. 

Growing a business in Kenya takes partnerships. That’s why we are teaming up with Northern Rangelands Trust (NRT), an experienced and respected community-based conservation organization. NRT works in Northern Kenya with 27 communities who manage an area greater than 7.6 million acres. Included within the NRT fraternity, located off the northern coast near the town of Lamu, is Pate Island. This is where we are building home- to source and produce high quality coconut oil. Pate is rich with history and beautiful beaches, but has very limited economic opportunities for its communities. The people rely on sustenance farming and fishing, with few alternatives. ROOTS provides a new market & economy for an existing natural resource of the people of Pate Island.

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NRT is the perfect partner to identify and develop community projects with ROOTS that will have the greatest positive impact for communities of Pate. ROOTS is excited to learn from NRT’s successful model of relationship investing in communities and building respect through fairness and coexistence with nature.

 

ROOTS:  our coconut oil, our community engagement, and the way we do business- we're all about trust, transparency and follow-through.

At ROOTS, we aren't just brokering oil like many of our competitors. We are going beyond our core activities of making the oil, packaging, and getting jars to you. We invest in the current and future well being of the land, trees, and people where we do business. Hands-on. We look at the entire ecosystem that produces a jar of ROOTS Coconut Oil. Our role is to protect and grow that ecosystem.

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It starts with the communities and land where the trees grow, then the coconut farmers. The better the land is taken care of, the healthier the coconuts: and our jar ends up holding the highest quality coconut oil around. This requires community education and buy-in. Our coconut business directly contributes to projects that are accessible to the entire community: like reliable, clean, fresh water. We want motivated and happy farmers. We take a step beyond our fair trade practices, through our community engagement. Be a ROOTS farmer and you are treated fairly in business and it’s known in your community: your hard work directly benefits everyone.

We protect our ROOTS and know our oil. Now, so do you. By doing business with us, this is the value-chain that you support and are now a part of. Each sale helps us protect our land, our people, and deliver to you: high quality, pesticide-free, 100% raw, virgin coconut oil. 

KNOW YOUR ROOTS. TRUST YOUR ROOTS.