ROOTS is now a seedling. 

Growing a business in Kenya takes partnerships. That’s why we are teaming up with Northern Rangelands Trust (NRT), an experienced and respected community-based conservation organization. NRT works in Kenya with 27 communities who manage an area greater than 7.6 million acres. Included in that area, located off the northern coast near the town of Lamu, is Pate Island. This is where we are building home. Pate is rich with history and beautiful beaches, but has hit hard times with declining tourism in Kenya. The people rely on sustenance farming and fishing, with little opportunity on the island.

NRT is the perfect partner to identify and develop community projects that will accomplish the most good for the people of Pate. ROOTS is excited to learn from NRT’s successful model of relationship building through respect, fairness and coexistence. We are working now to have projects up and running as we move to break ground on Pate.

When people talk about ROOTS, whether it’s our coconut oil, our community engagement, or the way we do business, we want to hear: transparency and follow-through.

At ROOTS, we aren't just brokering oil like many of our competitors. We go beyond our core activities of making the oil, packaging, and getting jars to you. We invest in the current and future well being of the land, trees, and people where we do business. Hands-on. We look at the entire ecosystem that produces a jar of ROOTS Coconut Oil. Our role is to protect and grow that ecosystem.

It starts with the communities and land where the trees grow, then the coconut farmers. The better the land is taken care of, the healthier the coconuts: and our jar ends up holding the highest quality coconut oil around. This requires community education and buy-in. Our coconut business directly contributes to projects that the entire community can access-benefit from. We want motivated and happy farmers. We take a step beyond our fair trade practices, through our community engagement. Be a ROOTS farmer and you are treated fairly in business and it’s known in your community: your hard work directly benefits everyone.

We protect our roots, and know our oil. Now, so do you. By doing business with us, this is the value-chain that you support and are now a part of. Each sale helps us protect our land, our people, and deliver to you: high quality, pesticide-free, 100% raw, virgin coconut oil. 

Know your ROOTS. trust your ROOTS.